Pure Hospitality Solutions, Inc. (OTC: PNOW) announced that it had teamed with Costa Rica-based Jaco Tour Company, allowing the company’s upcoming OTA, the Oveedia Travel Network, to officially add excursions to its growing database of reservation options.
“Today marks another major milestone for PURE, Oveedia and our reputation within the Central American-Caribbean region,” stated Melvin Pereira, President and Chief Executive Officer of Pure. “After a number of conversations and meetings, Oveedia has its first independent tour company, on-top of Sabre’s extensive database.”
Through the deal, Pure has agreed to feature the Jaco Tour Company on Oveedia’s homepage, providing travelers with access to exclusive pricing on fishing charters, transportation, local tours and day trips throughout all of Costa Rica. Moving forward, these independent offers will allow Pure to differentiate Oveedia from worldwide OTAs, further demonstrating the market for region-specific solutions in the Central American-Caribbean travel market and, potentially, increasing the end value of the Oveedia platform.
“While being a part of Sabre’s $7 Billion Travel Network family is absolutely crucial, it’s the independent hotels and companies, such as the Tango Mar and now the Jaco Tour Company, which makes Oveedia completely unique and extremely valuable,” continued Pereira. “Oveedia will have an entire region of properties and travel companies represented on its platform that are not readily listed on larger, globally known OTA’s. This, in and of itself, makes the platform extremely valuable as an acquisition target.”
Earlier this week, Pure took a major step towards the launch of its groundbreaking OTA platform by submitting the Oveedia architecture to the Sabre Travel Network. Through its partnership with Sabre, the company added more than 125,000 hotels, 400 airlines, 16 cruise lines and 25 car rental selections to its reservation database, but the importance of independent deals to the overall success of Oveedia can’t be overstated. With the early stages of the company’s three phase rollout of the network scheduled to begin in the upcoming weeks, Pure is continuing to amplify the OTAs massive potential through these region-specific partnerships.
According to a report by eMarketer, the Latin American region has led the world in terms of online travel sales growth for the better part of a decade. From 2010 to 2013, the region recorded annual growth topping 30 percent, and this rapid expansion is expected to continue in the years to come. Through the development of the Oveedia platform, Pure is positioning itself to translate this growth into sustainable returns moving forward. Look for the company to make waves in the OTA industry as it continues to expand its database of booking options, establishing Oveedia as a potentially lucrative acquisition target in the near future.
For more information on Pure Hospitality Solutions, visit www.purenow.solutions
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