Unlike the United States, China currently boasts several social networks with more than 100 million active users. These platforms serve a collection of different purposes ranging from messaging and video sharing to blogging and ecommerce, and this diversity of usage creates an opportunity for new entrants with a unique commerce or communications offering to gain market share despite the existence of established competitors.
In 2014, the China Internet Network Information Center reported that there were roughly 618 million internet users throughout the Asian nation, representing a penetration rate of approximately 46 percent. Among these internet users, over 90 percent have a social media account. For comparison, just 67 percent of U.S. internet users engage in social media. However, the opportunity in China extends beyond the ability to reach a large target audience. According to the Data Center of China Internet, 38 percent of users claim they are more likely to buy items recommended by other social media users.
Moxian, Inc. is attempting to capitalize on these favorable market conditions by developing an innovative social commerce platform targeting the expansive Chinese market. Moxian+ will allow retailers and consumers to trade, communicate and locate goods and services while simultaneously being guided through the use of sophisticated, data-driven marketing techniques. Moxian plans to deploy its commerce platform in major metropolitan areas of China, Singapore and Malaysia by the end of the year.
Following its official launch, the Moxian+ platform is expected to be a comprehensive tool targeting the specific needs of brick-and-mortar businesses with internet and mobile-enabled business intelligence. While the platform will primarily connect and promote interaction of businesses and consumers online, it will also promote improved interaction across a full range of traditional sales channels.
Moxian+ is expected to serve as a sustainable source of revenue for Moxian, as the company will utilize advertising and membership fees in exchange for its services. While the majority of merchants are expected to subscribe to a basic program with a flat monthly fee, the platform will also be capable of addressing more complex requirements in exchange for additional fees commensurate with the value-added benefits.
For prospective shareholders, Moxian’s efforts to break into the expansive social networking and ecommerce markets of China could foreshadow an opportunity for the company to promote strong financial growth for the foreseeable future. Look for Moxian to continue progressing toward the official launch of Moxian+ in the weeks to come.
For more information, visit http://ir.moxian.com/html-en/
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