- LTTGF names actor William Shatner as media spokesperson and Kevin Harrington, an original Shark on TV’s Shark Tank, as board member
- Company is an online lottery messenger service designed to disrupt the $70-80 billion U.S. lottery market
- Company goal is to grow to nearly $50 million annually by 2020 on a paid subscriber base of approximately 500,000 as it expands to 22 more states from its California base
LottoGopher Holdings Inc. (OTCQB: LTTGF) (CSE: LOTO) (FRA: 2LG) provides online services to lottery consumers. By naming celebrity actor William Shatner as its spokesperson and Shark Tank original Kevin Harrington to its board, the company is using celebrity connections/endorsements as a proven strategy to grow, helping to drive its plans to expand into more states and increase its share of the $70-80 billion U.S. lottery market.
LTTGF acts as a lottery messenger service that enables its customers to buy tickets for state lotteries online with credit or debit cards. The company currently operates only in California, which itself has a $6.3 billion lottery market, but it is already planning to expand into 22 more states as it moves to become national.
A new 30-second TV ad with William Shatner (http://dtn.fm/quJK4) illustrates the simplicity of using LottoGopher while disparaging the practice of waiting in line at a store to buy tickets. LTTGF’s goals by 2020 are annual sales of nearly $50 million on a paying subscriber base of approximately 500,000 as it grows into 22 more states from its current base in California (http://dtn.fm/AjeL8). In a recent news release, James Morel, president and CEO of the company, added, “In the past few months we have seen an uptick in subscriptions and we want to continue this momentum.”
A recent article points out how celebrity endorsements are a proven winning strategy utilized by companies to gain awareness, loyalty and, ultimately, market share through higher revenues (http://dtn.fm/C1MBq). Weight Watchers International, Inc. (NYSE: WTW) is associated with Oprah Winfrey, Johnson & Johnson (NYSE: JNJ) and The Coca-Cola Company (NYSE: KO) named actress Jennifer Aniston as the face of their Aveeno and Smartwater brands and Diageo PLC (NYSE: DEO) named Sean “Diddy” Combs as spokesperson and joint venture partner.
Weight Watchers became associated with celebrity Oprah Winfrey in 2015 when she purchased 10% of the company’s shares. In December 2016, Weight Watchers shares skyrocketed 16% when she starred in a new ad campaign for the company. Sean “Diddy” Combs joined British multinational alcoholic beverage company Diageo PLC as its joint-venture partner and spokesperson in 2007, before signing a subsequent deal in 2014. In that time, Diageo’s stock has soared from $91.75 in 2007 to $132.13 today.
LottoGopher hopes to see similar success. Shatner (http://dtn.fm/5Id9E), best known for his role in Star Trek, adds, “Much like Netflix disrupted the movie rental business, and Uber hailing a cab, LottoGopher is disrupting the lottery industry for Americans. Consumers nowadays demand exceptional service, competitive pricing, and the convenience of buying products online.”
LTTGF enables paying subscribers the ability to purchase Powerball, Mega Millions and SuperLotto Plus tickets online for no additional fees. The company permits players to use digital currencies, such as bitcoin. The service offers players not only the physical line-free efficient purchase of tickets, but also lucky numbers and the latest lottery news. Individuals have the option to play alone or join online groups to pool tickets and share the winnings.
In using the paid subscription model to grow its base, LTTGF also offers a free purchase of a lottery ticket to new players so that they can try out the system. Players can purchase a single day, monthly, or yearly pass to the site. Former Shark Harrington told online site Benzinga the service is the “Uber Eats” of lotteries (http://dtn.fm/6Aw04). “LottoGopher will be using TV, radio, digital media, celebrity endorsements … all the resources that are available,” he said.
Together, LTTGF’s successful business model and its move to utilize the proven marketing strategy of celebrity endorsements, represent a one-two punch for the rapidly growing lottery market.
For more information, visit the company’s website at www.LottoGopher.com
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