Legacy Ventures International, Inc. (OTC: LGYV) recently announced that its wholly-owned subsidiary, RM Fresh Brands, has entered into an agreement with CJR Wholesale Grocers Ltd to supply Boxed Water to Rabba Fine Foods. Since 1967, Toronto-based Rabba Fine Foods has become an influential name in the Canadian retail industry by offering a quality selection of food and beverage products in a convenient, European-style store. Today, there are more than 30 Rabba Fine Foods locations across Canada.
“Rabba Fine Foods leads by example of local grocers who take pride in carrying food and beverage products of the highest quality,” Ron Patel, president of RM Fresh Brands, stated in a news release. “Boxed Water is all about sustainability and simplicity while providing convenience in a packaged water product, and we are thrilled to come together with Rabba to offer this forward-thinking and socially conscious product to their customers.”
Since acquiring RM Fresh Brands in October, Legacy has made considerable progress toward capitalizing on its exclusive Canadian distribution rights for Boxed Water. In recent weeks, the company has utilized a viral marketing campaign designed to increase awareness about the product and its environmentally-friendly alternative to traditional bottled water packaging. In support of this campaign, Legacy teamed up with Holt Renfrew, Canada’s premier destination for luxury retail, to provide Boxed Water at its Holiday Kick Off and Charity Shopping Event last month.
The environmental benefits of Boxed Water are numerous. The product’s packaging, for example, is 100 percent recyclable and biodegradable, opening the door for a considerably lower carbon footprint than water packaged in plastic bottles. According to studies by Cradle to Gate, Boxed Water packaging has less than half of the carbon footprint of a PET bottle, and this benefit is compounded when it comes to shipping. With proper loading, one truckload of Boxed Water cartons contains the equivalent of 26 truckloads of plastic bottles.
Following the announcement of its agreement to supply Boxed Water to Rabba Fine Foods, Legacy is in a strong position to build on its recent momentum and broaden its distribution channels in the months to come. Look for the company to leverage the increased brand awareness provided by its ongoing viral marketing efforts in order to promote sustainable financial growth in the months to come.
For more information, please visit the company’s website at www.legacyventuresinc.com
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