- Brera Holdings, an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs, just recorded the highest home attendance of the season for its S.S. Juve Stabia S.r.l football club competing in Italy’s Serie B
- The derby match against Salernitana, held on April 5, posted a crowd of 7,000 fans at Stadio Romeo Menti in Castellammare di Stabia, just 100 shy of a full sell-out
- For Brera, this milestone pointed to the club’s potential, along with its trajectory to become a playoff-competitive football club and a globally relevant brand
- It also affirmed the company’s continued push for matchday monetization, a key priority for its revenue-generation activities for the 2025-26 season
Brera Holdings (NASDAQ: BREA), an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs through a multi-club ownership (“MCO”) approach, just recorded the highest home attendance of the season for its S.S. Juve Stabia S.r.l football club, “The Second Team of Naples,” a significant milestone for the company. Its management continues to push for matchday monetization, a key driver for the 2025-26 season revenue-generation (https://ibn.fm/yILdD).
On April 5, in a match against Salernitana, Juve Stabia posted a crowd of 7,000 fans, just 100 seats shy of a full sell-out given the stadium’s 7,100 capacity. For the club, this attendance not only delivered a vibrant atmosphere but also showed passion for the game, which was a huge morale boost for the team.
“The turnout wasn’t just a show of passion – it was a tangible step forward in our matchday revenue strategy,” noted Brera’s Executive Chairman, Daniel McClory. “Our goal is to build a commercially sustainable club, and that starts with maximizing our stadium potential and deepening the connection with our supporters,” he added (https://ibn.fm/yILdD).
For Brera, this was a major milestone followed by the recent international broadcast that saw Juve Stabia’s match against Cremonese aired live across the U.S., U.K., and Canada. It is part of a deliberate move to grow the Juve Stabia name internationally, with appeal to an international audience, and to continually build its revenue streams.
“This international spotlight reflects the rising trajectory of Juve Stabia as both a competitive football club and a globally relevant brand,” noted Mr. McClory. “We are proud to see the club’s identity resonate beyond Italy, and we welcome new fans from around the world who are discovering the energy and ambition of this team, along with the devoted diaspora of Italians abroad who cheer for Le Vespe every match,” he added (https://ibn.fm/6mmTX).
Juve Stabia ranks 5th in Italy’s Serie B league, and its off-field value has consistently expanded in the past few months. Since mid-March, it has achieved the highest value increase in the league at €16.13 million, representing a 36.19% growth, according to Transfermarkt. As an overall commercial strategy, Brera has molded Juve Stabia to complement its sporting ambitions, with potential investments in infrastructure, ticketing, and fan experience all supporting long-term growth (https://ibn.fm/yILdD).
For Brera, these milestones point to the club’s potential. They also point to its diligence in identifying the right investment opportunities, seeing as the company is on track to owning a majority stake in S.S. Juve Stabia. Since signing the initial Letter of Intent in December 2024, Brera and Juve Stabia have made some incredible strides, which only speaks to more achievements yet to come. Brera’s management remains optimistic and confident that the club will continue to grow both in revenue and rankings, as will its global reach and impact.
“We’re encouraged by the traction and remain focused on building a strong commercial foundation for Juve Stabia’s continued ascent,” concluded Mr. McClory (https://ibn.fm/yILdD).
For company information, visit the company’s website at www.BreraHoldings.com.
NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://ibn.fm/BREA
