Grey Cloak Tech, Inc. (OTC: GRCK) is on a mission to revolutionize internet security by overcoming major security concerns, one threat at a time. The company’s debut cloud-based product, Fraudlytic, seamlessly detects, tracks and eliminates digital advertising fraud in all of its forms, including cookie stuffing, ad stacking and domain spoofing. By helping its clients detect non-human online traffic, Grey Cloak is taking aim at an internet security issue that costs unsuspecting advertisers an estimated $8.2 billion each year, according to data from the Interactive Advertising Bureau.
“Online click fraud… is a serious problem affecting too many online marketers,” Fred Covely, chief executive officer of Grey Cloak, stated in a recent news release. “Well-meaning advertisers and agencies may not grasp the extent of the deception because their analytics software is unable to recognize the sophisticated new fraud techniques these nefarious players utilize.”
While use of digital marketing continues to grow at unprecedented rates, the problem of click fraud is keeping pace. In total, some estimates suggest that about 50 percent of digital marketing spending is stolen through some form of click fraud. In a 2015 article on Bloomberg (http://dtn.fm/XS3ib), the damaging effects of bots on some high profile advertising campaigns are highlighted. In 2013, Heineken (OTC: HINKF) unleashed a massive marketing campaign surrounding its change from stubby beer bottles to fashionable long-necks designed to keep the beer cold longer. While television spots posted a return of 6 to 1 or greater for every dollar of ad spending, digital returns topped out at about 2 to 1. After some research, Heineken discovered that only about 20 percent of its served ads were viewed by actual people.
In another high-profile case, executives with Kellogg (NYSE: K) became frustrated with the intrinsically confusing process of digital ad billing and decided to assume direct control of its contracts with ad platforms such as Google (NASDAQ: GOOG) and Yahoo (NASDAQ: YHOO). The multinational food manufacturer started using software similar to Grey Cloak’s Fraudlytic that alerted its team when ads ran on suspect sites that refused third-party validation to screen for fraudulent traffic. The result was a drop of nearly 75 percent in bot traffic and click fraud, as well as a significant jump in returns for its advertising campaigns.
Grey Cloak’s Fraudlytic platform takes the successes of industry giants with in-house fraud management teams and allows smaller firms to experience the benefits without the sizable upfront investment. The company’s cloud-based software monitors clients’ internet traffic in real time in order to block malicious and false clicks while maximizing the effectiveness of their advertising budgets. As digital advertising appears poised to overtake television as the number one destination of marketing dollars by 2019, according to PwC, Grey Cloak is strategically positioned to capitalize on the rising demand for advanced software solutions that help businesses overcome the most costly online security threats.
For more information, visit www.greycloaktech.com
