- Brera Holdings, an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs, partnered with Italian Serie A club ACF Fiorentina for “Pepito Day,” a celebration of Giuseppe “Pepito” Rossi and his illustrious career for Fiorentina (Italy), Manchester United (England), and Villarreal CF (Spain)
- Held on March 22, 2025, this event featured a series of engaging activities such as the Pepito Cup youth tournament, an exclusive meet-and-greet session with Rossi, a pre-match entertainment show, and a star-studded match with legendary players
- For Brera, this was an opportunity to celebrate and recognize Rossi’s contributions, not just to the company but also to the community and the beautiful game
Brera Holdings (NASDAQ: BREA), an Ireland-based, international holding company focused on expanding its global portfolio of men’s and women’s sports clubs through a multi-club ownership (“MCO”) approach, recently collaborated with Italian Serie A football club ACF Fiorentina to organize and sponsor “Pepito Day,” a landmark event celebrating Giuseppe “Pepito” Rossi, his illustrious career, and his impact on the community and the beautiful game. Held on March 22, 2025, this event brought together football enthusiasts, legendary football players, former teammates of Rossi, sports and industry leaders, and distinguished guests (https://ibn.fm/rCYzo).
“Brera Holdings is thrilled to have been a sponsor of ‘Pepito Day,’ an event that not only honored Giuseppe Rossi’s legacy but also embodied our commitment to fostering excellence in football worldwide,” noted Brera’s Executive Chairman, Daniel McClory. “Pepito, a proud Italian-American, has been an inspiring figure in the global football community, and his contributions to the sport align perfectly with Brera Holdings’ mission of developing and supporting talent and player pathways on a worldwide scale,” he added (https://ibn.fm/rCYzo).
Before his retirement, Rossi had an illustrious career, leaving his mark at ACF Fiorentina, where he played professionally between 2013 and 2017. He had 34 appearances during that time, scoring 16 goals and showcasing his extraordinary talent. Rossi is also known for his hat-trick and landmark victory against Juventus in 2013, a performance that, to this day, is still remembered in Fiorentina’s history. Throughout his career in three countries, Rossi has scored 143 goals in 397 games. He has represented Italy in the national team and was the top scorer in the 2008 Summer Olympics. He has played for big teams in Europe, starting at Manchester United, then onto Villarreal FC, and then Fiorentina.
“This is a truly special day for me and my family. Performing one last time in a stadium and city that I consider a second home is the perfect conclusion to a career I am incredibly proud of,” Rossi noted. “Living out my childhood dream has been a tremendous honor, and now that I am retired, I find joy in giving back and helping young players develop their passion for this beautiful game,” he added (https://ibn.fm/rCYzo).
The day featured engaging activities such as the Pepito Cup youth tournament, an exclusive meet-and-greet session, a pre-match entertainment show, and a star-studded match with legendary players and former teammates of Rossi. Among those honoring Rossi were Gabriel Batistuta, Daniele De Rossi, Mario Gomez, and Luca Toni. Even Manuel Pellegrini and Roberto Dallapina, who was Rossi’s first coach, made a surprise appearance as a guest coach, underscoring the mark Rossi left on global football.
Brera also actively participated in various activations throughout the event, highlighting its commitment to promoting the beautiful game, specifically grassroots football.
Rossi currently serves as an Advisory Board member at Brera, a role he has held since February 2024. He is an invaluable asset to the company, contributing to the sporting side of its MCO strategy while lending his deep knowledge of the game to enhance its global football operations. His insights have been integral in the company’s recent acquisitions and investments, including its expansion beyond Europe. This day looked to celebrate and recognize these contributions and more, while also acknowledging his lasting impact on football and young athletes.
For company information, visit the company’s website at www.BreraHoldings.com.
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