- Social media commerce is expected to grow to $821 billion in 2025[1], demonstrating its importance as a medium for advertiser success
- Advertising tech platform developer Thumzup Media has created a proprietary product that bridges gaps between advertisers and social media influencers to target the opportunity social media provides
- Thumzup has recently expanded from its Los Angeles base to the South Florida market, and uplisted to the Nasdaq exchange as part of its continued growth
- The company recently registered its 800th advertising client with plans to pass the 1,000-client threshold within the next couple of months, building on its growth CAGR of 243% during the past year
Social media branding and marketing innovator Thumzup (NASDAQ: TZUP) is following in the footsteps of community network companies like Uber and Airbnb, forging a path to success in its own industry with a user-friendly platform to help America’s small business community efficiently reach consumers.
Thumzup’s mission is to help companies sell their products and services by connecting their advertising campaigns to social media influencers who can appeal directly to their own followers to generate a potential customer pool. “As a leader in authentic and creator-driven social media advertising, our platform continues to empower brands with wider access to various audiences, while offering … real monetary incentives for our app users,” Thumzup CEO Robert Steele stated (https://ibn.fm/1yAdf).
Thumzup created its proprietary AdTech platform as a tech solution for companies looking to simplify the management of their social media advertising campaigns and for social media influencers looking to simplify their income acquisition. AdTech, and its accompanying app, effectively bridge that gap, making it easy for influencers to collect cash and for advertisers to recruit for their marketing campaigns. The platform uses Venmo and PayPal, two readily usable electronic payment transfer platforms, in its recruitment engine. Thumzup is also preparing to adopt a Bitcoin payment option in the near future for its gig economy workers.
On the advertiser side, the dashboard includes tools for analyzing campaigns as they progress. Video capabilities enable campaign integration with Instagram Reels, the short-form video content that is proving increasingly popular with social media users.
The Los Angeles-based company has been expanding its sphere of operations across the country, most recently celebrating its introduction into South Florida’s dynamic advertising and gig economy region. It uplisted to the Nasdaq exchange in October, broadening market awareness of its offerings. “Our strategic investments and market accelerations are driving significant value and positioning us for continued growth,” Steele stated in response to Thumzup passing the 800-client threshold with a CAGR of 243% during the past year (https://ibn.fm/027WN).
The company expects to have more than 1,000 advertisers onboard within the next few months.
For more information, including insights from the company’s recent shareholder letter, visit the company’s website at www.ThumzupMedia.com.
NOTE TO INVESTORS: The latest news and updates relating to TZUP are available in the company’s newsroom at https://ibn.fm/TZUP
[1] https://www.oberlo.com/statistics/social-commerce-market-size
