- Social media marketing innovator Thumzup Media is growing at a 243% CAGR as companies across the nation learn of its proprietary platform for effectively connecting retailers and social media users through influencers helping to promote products
- Thumzup Media’s AdTech platform is designed to help companies develop and manage social media campaigns, while making it easy for influencers to collect cash payments via Venmo or PayPal
- Thumzup is speeding its coding and platform innovations through the use of artificial intelligence that makes it fast and simple to develop new programming without the need to employ large teams of code engineers
- Market analysts predict revenue generated by social media commerce will hit the trillion-dollar mark globally within the next three years
As the number of people using social media forums continues to grow, revenue is likewise increasing for products that social media influencers post about to the followers they have accumulated. Marketing innovator and brand booster Thumzup (NASDAQ: TZUP) is providing infrastructure to the wild frontier of social media advertising while further democratizing the interaction between retailers and the influencers helping to get the word out about companies’ products.
Thumzup has increased the number of clients purchasing its proprietary AdTech platform at a CAGR of 243% over the past year with expectations of crossing the 1,000-client threshold by mid-Q2. “Surpassing 800 advertisers (as of April 1) is a testament to the increasing adoption of our platform,” Thumzup CEO Robert Steele stated in a recent news release (https://ibn.fm/lfJbc). “Our strategic investments and market accelerations are driving significant value and positioning us for continued growth. We are looking forward to continuing this growth trajectory.”
The AdTech platform and accompanying app (available at the App Store and Google Play) are key innovations that have helped drive Thumzup’s growth, making it easier for companies to build and administer social media campaigns and for influencers to obtain cash payments as remuneration for their efforts. The company’s strategy builds on the innovations of Uber in a sense, adapting the ridesharing model to the advertising market. Recent platform enhancements allowing video capabilities have made it easier for advertisers to tap into the growing popularity of short-form video content through Instagram Reels, thereby expanding the potential of their campaigns.
In addition, Thumzup has adopted advanced artificial intelligence (“AI”) tools into its software development process, making the code-writing and debugging process move faster and more efficiently so that platform creation and adaptability can move much more quickly. “By using tools like GitHub Copilot and Claude AI by Anthropic, our team can focus on creativity and innovation, ensuring that the Thumzup app continues to evolve with cutting-edge features that meet the needs of our users and brand partners,” Steele stated (https://ibn.fm/EzDq7). “This move not only accelerates our time to market but will also reduce the development costs of writing code, reinforcing our mission to revolutionize how people connect with businesses through social media.”
The adoption of AI code-writing capabilities to speed growth and lower development costs is a growing trend among tech startups, highlighted in a recent news article on the subject (https://ibn.fm/oF5wg). Market analysts at the Statista agency are forecasting revenue generated by social commerce will hit the trillion-dollar mark globally within the next three years, underscoring the importance of Thumzup’s ability to keep its development pace competitive and accessible (https://ibn.fm/ex8Pi).
For more information, including insights from the company’s recent shareholder letter, visit the company’s website at www.ThumzupMedia.com.
NOTE TO INVESTORS: The latest news and updates relating to TZUP are available in the company’s newsroom at https://ibn.fm/TZUP
