In a news release issued earlier today, Moxian, Inc. (OTCQB: MOXC) announced the formation of a new corporate subsidiary, Moxian Technologies (Beijing) Co. Ltd. The company’s new subsidiary is housed in a nearly 2,000-square-foot office located in Beijing’s Dongcheng district, which is in close proximity to the world-famous Guomao business district. Through Moxian Beijing, Moxian will focus primarily on growing its sales in the People’s Republic of China (PRC) while deepening the market penetration of its social marketing and promotion platform amongst local merchants and users.
“We’re proud to set up our Moxian subsidiary company in Beijing – an impressively developed economy city with numerous opportunities for small and medium businesses like ours,” Tan Meng Dong James, chief executive officer of Moxian, stated in a news release. “The establishment of a Beijing office represents a qualitative leap and immeasurable bright future for Moxian.”
As of the announcement, Moxian Beijing was staffed with 15 employees, but the company has already detailed plans to expand upon this workforce. Moxian expects to increase its in-house Beijing sales team to include roughly 50 salespeople in the coming months as it pursues maximum market penetration. With more than 20 million residents, Beijing represents an immense opportunity for Moxian to carve out a sustainable foothold in one of the world’s most rapidly expanding markets.
Moxian engages in the business of providing a social marketing and promotion platform to merchants who desire to promote their businesses through online social media. The company aims to become a world leader in the online to merchant (O2M) sphere by offering products and services that enhance the interaction between users and merchant clients by allowing merchants to thoroughly review consumer behavior from a comprehensive database of user activity.
With this goal in mind, formal entry into one the PRC’s largest markets is an intriguing move for the company. According to government data from the China Internet Network Information Center, China boasts in excess of 668 million active internet users, and roughly 659 million of those individuals are social media users. For retailers, this market size represents a huge opportunity. In the first half of 2015, consumer ecommerce in the PRC generated more than $253 billion in sales, accounting for approximately 10 percent of the nation’s total consumer retail sales.
As Moxian looks to grab a portion of this market through its new subsidiary, the company is in a favorable strategic position to promote sustainable financial growth. Look for Moxian to adhere to its expansion plans in the months to come as it continues to develop and lead a personalized social network platform that fits the specific needs of both users and businesses.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
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