Social Reality, Inc. (OTCQB: SCRI) is connecting the social and digital spheres to offer brands, agencies and publishers new and measurable opportunities to target, reach and monetize their audiences. Through its proprietary technology platform, the company has unlocked a collection of new revenue streams for publishers by providing the tools needed to automate the digital advertising market.
The company’s collection of products includes three revolutionary services – SRAX, SR Innovation and Groupad – designed to improve performance for brands and publishers across all digital mediums. SRAX is an all-in-one platform that connects online publishers with advertisers and demand-side partners through real-time bidding (RTB) management in order to maximize the profitability of buying and selling ads. SR Innovation builds cutting-edge solutions designed to connect, engage and reward publishers’ core audiences. Groupad allows users to launch and manage social applications with one easy tool, providing a complete management solution for social and digital media campaigns.
In June, SCRI’s groundbreaking platform was recognized on Pixalate’s Top 10 industry rankings in three vital categories – automotive, food, and health and fitness. In particular, the company’s reputation for high-quality, clean inventory allowed SCRI’s offerings to rise above the competition.
“Along with quality, we’ve built our technology to enable both direct demand and supply integrations into our SRAX platform,” stated Kris Nelson, Chief Operating Officer of SCRI. “Quality will always be front and center for Social Reality and we appreciate the recognition from Pixalate for our efforts in this area.”
This persistent dedication to quality and innovation has allowed SCRI to rapidly grow its presence within the advertising industry in recent years. During the first quarter of 2015, the company recorded a 626 percent year-over-year increase in revenue, marking the third consecutive quarter that the company had recorded quarter-over-quarter growth.
“Our revenue for the first quarter almost surpasses our entire 2014 yearly revenue and by the end of the second quarter we expect to almost double last year’s revenue,” stated Christopher Miglino, Chairman and Chief Executive Officer of SCRI. “We are experiencing significant growth this year, and Social Reality is well-positioned to participate in the explosive growth in digital ad spending.”
The continued industry shift towards RTB is expected to place SCRI in a strong position to continue experiencing rapid growth in the coming years. According to a report by eMarketer, RTB digital display ad spending in the United States accounted for $3.34 billion, or nearly one-fifth of total display spending, in 2013, and this figure is expected to grow to over $8.6 billion by 2017.
For more information, visit www.socialreality.com
