- Vocal’s monthly Challenges offering Jerrick’s “most important product update” according to management, allowing brands to reach their target customers, interact with them authentically
- Vocal creators incentivized to participate in Challenges by opportunities to win prizes, experiences, collaborate with their favorite brands
In a mutually beneficial move for Vocal creators, brand partners and the Vocal platform itself, Jerrick Media Holdings Inc. (OTC: JMDA) recently released their latest revenue-generating feature, Challenges. Hosted on Vocal, Jerrick’s proprietary long form publishing platform, Challenges were introduced as themed story contests that inspire the creators and authentically engage with Vocal’s creators through crowdsourced native content creation (http://ibn.fm/46r7A).
Based on the understanding that creating on a consistent basis is not always easy, Challenges provides monthly themes – or prompts – designed to spark Vocal community members on their creative quests and continue the platform’s dynamic accrual of consumer content. Some Challenges will be in partnership with brands and organizations that value community building and rewarding creativity just like Vocal does. Jerrick is committed to maintaining an ad-free platform for community members, so sponsoring Challenges allows admirable brands to interact with the varied Vocal creator community in a noninvasive way that adds value to both parties.
Jerrick recognizes that creativity comes in all shapes and sizes – and there’s no right way to tell a story. Each Challenge is designed to inspire unique and individual creativity, but because prizes are involved, some judgment must be made. Challenge judging will be based on four criteria (http://ibn.fm/JnzIw):
- Creativity and originality. Is the story memorable, original, relatable, or does it otherwise stand out for any reason?
- Is it funny? Is it moving? Is it inspiring? Is the creative content invoking the emotional response the Challenge asks for?
- Writing and storytelling skill. Is the story well written and engaging? Is it aesthetically pleasing? Has the creator made good use of videos, music or other media?
- Does it fit the brief? How well does the submission address what the Challenge outlined?
Challenge winners will be notified, and prizes differ based on the Challenges. In reality, however, all those who enter will be rewarded for their submissions because, just like everything creators publish on Vocal, the platform pays creators for the engagement produced from the stories they enter. That means that Challenge participants earn and collect tips from fans on each story they create, regardless of whether they win any official prizes.
Vocal’s first-month Challenge themes include Mobile Moments, a partner Challenge with a company called Moment that invites creators to share a favorite smartphone photo along with the story behind it; Locals Only, a Challenge encouraging creators to show off hidden spots in their hometowns; and Behind the Beat, a music-focused contest exclusive to Vocal+ members that looks at the songs that have changed creators’ lives. Complete information about the Challenges can be found at http://ibn.fm/onEFg.
“Challenges are the most important product update introduced into Vocal to date, allowing creators to connect with brands in an authentic, non-interruptive way that builds brand love and affinity while simultaneously giving creators more of what they love about Vocal–monetization and discovery,” said Jerrick president and Vocal founder Justin Maury.
Challenges is just the latest innovation from Jerrick, and yet another indication of the company’s impressive capacity to recognize what the world of online creators and brands is looking for, meeting the need in an innovative and valuable way. The new competition showcases the company’s unique ability to leverage the power of its Vocal community of creators and host unique content experiences that drive success and value for all parties involved in its ecosystem: brands, creators, and audiences.
Jerrick Media Holdings is focused on the development of digital communities, targeted marketing of branded digital content and e-commerce opportunities. To accomplish these objectives, Jerrick envisions, designs and builds modern technology companies that redefine how people interact with technology. As the parent company of Vocal, Jerrick has built and shipped products that have influenced millions of people worldwide.
For more information, visit the company’s website at https://Jerrick.media
NOTE TO INVESTORS: The latest news and updates relating to JMDA are available in the company’s newsroom at http://ibn.fm/JMDA
